Allowing 1,000’s of people a better standard of living. Helping the hard
to reach members of our society improve the efficiency of their homes. Working in collaboration with COIN, Cynnal Cymru, Welsh Government, Energy Saving Trust and British Gas
to develop Nyth - Nest. The brand centred around being open, reassuring and so appealing to the both the direct target market as well as the indirect market such as carers, local community heads and family.

Through an initial research phase with COIN and Cynnal Cymru, we identified the feel of and language that the brand and campaign should work with.
From this initial research we developed a story that allowed for conversation, openness and familiarity without
been too laden down with it
being a government led initiative.