Food miles and origin are hugely important in the development of sustainable food producers.
We developed the first Welsh-wide
milk brand: PROPER WELSH.

Proper Welsh are the only company that is able to milk, pack and deliver
to both North and South Wales without the supply chain leaving Wales.
Proper Welsh is a flag bearer for the ethical niche brand. Brands that have
a particular market and know the size of that market. A bespoke brand
within a sea of middle offers this
is unashamedly Welsh and proud.

From this strong value set the brand aims to bring other unique Welsh brands to it’s customers. Through partnerships with other experience based Welsh brands, Proper Welsh have the ability to sell a Welsh lifestyle as well as product. We developed the Brand identity and packaging for the soon to be Welsh icon.