Brand Development

The Rooms Festival

A collection of 53 intriguing projects linking academics and creatives across the South West of England and Wales.

Creating a brand for a new kind of exhibition

Working with Bristol's Watershed Arts Centre and their Pervasive Media Studio we developed a festival brand that would try and encapsulate the four years work of REACT. The project has been dedicated to getting academia and businesses working together. They have helped researchers from the arts and humanities connect with creative businesses to look at developing brilliant new prototype products or services. Over the course of the four years. over 53 projects had been funded and 'The Rooms Festival' was created to share what came out. Over the course of a week the old Station on Silver St, Bristol was transformed into a wonderland of rooms. We developed a brand to pull all of this work together through a strong design aesthetic. The festival took place between 5-7 November with Katherine Jewkes, The Rooms’ Creative Producer, commenting:

"We have been so thrilled (and a little overwhelmed) by the response to The Rooms this weekend. Over 6,000 people attended across the three days, and it was a pleasure to see audiences of all ages and backgrounds coming to the Festival to explore the future of subjects ranging from books to death."

With such a short project timeline we took control of the whole design process from the initial brand design work through to the art direction and photography used for the advertisement billboards. As well as this we also designed the interpretation for the festival in collaboration with Knowle West Media Centre and Shangri-La the creators of the rooms individual aesthetic.