We love design
Why We Design
We are passionate about how business in the 21st century can move to a new way of working. We feel design thinking can be key to making better businesses and better brands. For over eight years we have been on a journey of discovery ourselves and as we have evolved from a company that concentrated on the visual side to a company that now also delves deep into understanding your business culture.
We are an agile company that is always looking at creating new and exciting things. Over the years we have co-created and developed a number of services, products and projects that really represent us. Many projects were done in our free time or in collaboration with some of our closest friends. We are always looking to get involved with similar projects so please do get in touch if you have anything you think we maybe able to help with.
Hoffi co-founder Julian Sykes created a project – with a group of friends – who were interested in looking at how design could make a difference within social and community scenarios. The project became known as thinkARK. The project has been running now for over four years and has seen projects ranging from looking at retail spaces for the future through to street game festivals. The core of every project however centers around the idea of bringing people together in a social way. With the belief that if people know each other they are more likely to care and understand each other.
When we setup Hoffi we not only wanted to create great Design for our customers, we also really wanted to develop the design industry within Wales. We have always felt that a vibrant industry can be seen through a vibrant, active and social community. So, we created Naked Wales!
Naked Wales was originally an online portal and series of events that allowed people to share information, post jobs and discuss all things Art & Design. Alongside this we also created a number of events that brought together the Design scene, now its flourishing on Twitter sharing thousands of articles and links about Art and Design in Wales.
We worked with yello brick on their pervasive street game to create a system that allowed the players to be tracked through the game. The system centred around RFID technology – similar to the system you use for London's Underground Oyster Card system. We implanted this technology in artefacts throughout the game that activated a variety of content for the players during the game. The system also linked in a telephonic system which rang players up as the game was being played.
We worked with a number of partners to create a magazine that covered what was taking place in the creative industries. The magazine which was initially created as a one off digital print run discussed recent projects from local designers and artists. Working with illustrators and writers to create the content and then designed the magazine, it launched during the Cardiff Design Festival and went on to be produced for the following year.
bikeTAG was created through a Watershed and British Council project, centred around what a playable city could look like. Julian Sykes worked with UK artist Tine Bech and South Korean artists Bang & Lee to create a platform that allowed people to play light and proximity games on their bicycles. The project centred around three main subjects. Safety, Social and Environmental. The project prototype was chosen as one of the projects to highlight Bristol through it's recent Bristol Temple Quarter development.
As we developed Naked Wales and it's various events it became obvious that if we have an exciting talented industry within Wales then it was really important for businesses and organisations to know about it. Creative Wales was an attempt to inform and create a need for Design within Wales. We developed the project through a website that shared design success stories publicly. More recently the project has moved into using the business platform linkedin which begins to highlight the work and effect design has in industry.
Working with National Theatre Wales and Jerwood to develop a tool that encourages artists to create projects online. While there have been many projects in the past that aim to make this happen there was seen as very little that actually nurtures the initial phase of getting to know each other, that involved a dynamic way of sharing this content.
Our approach was to try and develop a platform where content could be stored. The unique nature of the platform has allowed content to be linked together through association and prioritisation. While still very much in the early stages we would hope to develop the project to create a platform where you can explore the sparks of inspiration of a person.
Looking to push the inbuilt capabilities of the iPhone we created iFroze. iFroze is a web application that allows players to find a variety of locations using the mechanics of the children's game hot and cold. We hope to showcase the project during playARK games festival 2013.