Presented by Julian Sykes (Brands Director), Hoffi's brand workshop is perfect for developing an understanding of branding and how it is integral to your company.
During the morning Julian will discuss examples of what branding is, what it is not and why having a good brand is valuable for your business. Covering what the key ingredients of a good brand are, concentrating on how to use your brand to position itself in the marketplace.
| 8.30 - 9.00 | Networking and refreshments |
| 9.00 - 9.30 | Understanding brands how they evolve within the marketplace |
| 9.30 - 10.00 | Workshop: Develop a rich understanding of your customer and how they interact with your brand |
| 10.00 - 10.30 | Networking and refreshments |
| 10.30 - 11.00 | The Future: How brands are changing within the market place |
| 11.00 - 11.30 | How trends affect your brand |
| 11.30 - 12.00 | Networking and questions |
When: 9am - 12pm, Thursday 31 May 2012
Where: Enterprise House, Cardiff Bay, CF10 5LE
If you would like further information on our seminar, please contact Julian on 029 2048 7941 or e-mail shwmai@hoffi.com to book your place.
Please remember places are limited, so please remember to book early!
Earlier this month, I headed down to Swansea on the train to attend a mobile marketing strategy workshop set-up by Software Alliance Wales, presented by Rob Thomas a social media and mobile expert who heads up the Gloucester based arm of the American WSI marketing franchise.
It was an interesting morning with a mixed audience crossing over between private and public sector; those with no knowledge to those who were quite experienced in producing digital content for mobile devices. Rob hit us with some hard facts from Mashable about mobile users and content deployment, followed by an overview of quite a few tools and techniques that could be used by businesses to market themselves online. Includeing Mobile Websites, Local Search, Location Based Marketing, Mobile Advertising and Apps.
Local search or So|Lo|Mo (Social Location Mobile Marketing) took up quite a chunk of the morning, and Google places taking the limelight given that its soon going to be serving most of our search results on mobile devices. With Google automatically syncing business data from other sources for those not claimed their space on places, I can understand why Rob kept the topic alive for a chunk of the workshop. And I must admit when I returned to the studio, I claimed Hoffi's space, two weeks on I'm still waiting our verification code coming in the post.
However, the workshop felt a little bit like a sales pitch, with lots of data collection for WSi e-marketing and I was surprised that only a little information was given about a businesses online reputation. I understand that its important to be aware of what's possible, but some information could have been given towards managing the process and at least explaining that some of these will not be right for all businesses. Don't get me wrong each business is different and there needs will be different when it comes to choosing the correct tools for convey a brand digitally, which would be difficult to explain in a morning and rightly that's where consultancy fees to people like us and Rob come in. But, even just the slightest statement surrounding this would have placed an understanding that brand communication channels need to be chosen and used carefully.
I did take quite a few things from the workshop; Google Places being the main, but also an understanding of the needs and wants of business in Wales to take on and produce mobile content to either market or provide more flexible services for their customers, slightly swayed as people opted to be in a mobile strategy workshop, but refreshing all the same.
Presented by Julian Sykes, Hoffi's brand workshop is perfect for developing an understanding of branding and how it is integral to your company.
During the morning Julian will discuss examples of what branding is, what it is not and why having a good brand is valuable for your business. Covering what the key ingredients of a good brand are, concentrating on how to use your brand to position itself in the marketplace.
8.30 - 9.00 Networking and refreshments.
9.00 - 9.30 Understanding brands how they evolve within the marketplace.
9.30 - 10.00 Workshop: Develop a rich understanding of your customer and how they interact with your brand.
10.00 - 10.30 Networking and refreshments.
10.30 - 11.00 The Future: How brands are changing within the market place.
11.00 - 11.30 How trends affect your brand.
11.30 - 12.00 Networking and questions.
When: 9am - 12pm Friday 2 December 2011
Where: Enterprise House, Cardiff Bay, CF10 5LE
If you would like further information on our seminar, please contact Hoffi's brand director Julian on 029 2048 7941 or e-mail shwmai@hoffi.com to book your place.
Please remember places are limited, so please remember to book early!
Presented by Julian Sykes, Hoffi's brand workshop is perfect for developing an understanding of branding and how it is integral to your company.
During the morning Julian will discuss examples of what branding is, what it is not and why having a good brand is valuable for your business. Covering what the key ingredients of a good brand are, concentrating on how to use your brand to position itself in the marketplace.
8.30 - 9.00 Networking and refreshments.
9.00 - 9.30 Understanding brands how they evolve within the marketplace.
9.30 - 10.00 Workshop: Develop a rich understanding of your customer and how they interact with your brand.
10.00 - 10.30 Networking and refreshments.
10.30 - 11.00 The Future: How brands are changing within the market place.
11.00 - 11.30 How trends affect your brand.
11.30 - 12.00 Networking and questions.
If you would like further information before you book, please contact Hoffi's brand director Julian on 029 2048 7941 or e-mail shwmai@hoffi.com
The seminar is for individuals that wish to develop their organisations brand.
Hoffi's brand seminar is perfect for developing an understanding of branding and how it is integral to your company. We will work through some examples of what branding is and what it is not. We will also look at why having a good brand is valuable for your business and what the key ingredients of a good brand are, we will be particularly concentrating on how to use your brand to position itself in the marketplace.
When: 9am - 12pm Thursday 14th July 2011
Where: Enterprise House, Cardiff Bay, CF10 5LE
If you would like to attend our next seminar please e-mail elin@hoffi.com or call Elin on 029 2048 7941
Posted by Hoffi
Following the success of our last two seminars, which covered branding and online strategies, we have been working on the arrangements for our third seminar taking place Thursday 14th of April, at Enterprise House, Cardiff Bay. In this seminar you will discover why your brand is the most valuable part of your business, and why a good brand can benefit you.
We will be there from 8:30am where you will be able to get a coffee and a little breakfast, before we start at 9:00am. The seminar will run through some examples of what branding is and what it is not. Looking at why having good branding is valuable for your business and what the key ingredients of a good brand is. We will be particularly concentrating on how to use your brand to position itself in the marketplace. This will take us up to 12pm, when there will be around an hour or so for networking (We will be around afterwards should any of you wish to chat about any particular issues you have.)
Places are limited, so book early to avoid disappointment. For your place at the seminar please email elin.williams@hoffi.com quoting reference: brandemail
