Hoffi launch Coreo Cymru, Creative Dance Producer, Wales

Coreo Cymru Brand

Yesterday was the first official launch of Coreo Cymru, Creative Dance Producer, Wales in Chapter Cardiff. Coreo Cymru is a new initiative set up to encourage and manage the creation and production of new dance activity, and to support the development of Wales based artists and companies.

Coreo Cymru Poster

Initiated and supported by the Arts Council of Wales, the three year programme is being developed in partnership with Creative Producer, Carole Blade and Chapter, Cardiff and also includes partnerships with Wales based organisations along with international partnerships and co-producers.

Coreo Cymru aims to connect with audiences by offering a mix of inspiring ways to engage with the programme, offering new and accessible ways of presenting dance.

Coreo Cymru Launch

Coreo Cymru Launch

Coreo Cymru Launch

Working with Carole over the past few months, we developed the name, brand identity, brochures, leaflets, banners, video sting and holding page (finished website to follow in a few months). As part of the branding process we came up with the concept for the imagery and set up a photoshoot. The idea behind the imagery was to show an emerging form ready to grow and develop, similar to the brand. We are really looking forward to developing the brand in new and exciting ways as the programme of shows comes to life. The brand will respond and develop to each of the individual shows within the programme over the next 3 years.

Below are some behind the scene shots of the photoshoot, it was done with a paddling pool, gantry system, lots of bath milk, luke warm water and very understanding model (Chloe Loftus) and a photographer with vertigo issues (Jorge Lizalde)

Coreo Cymru Photoshoot

Coreo Cymru Photoshoot

Coreo Cymru Photoshoot

Morph was the small scale test!